Discover mind-focused marketing in the age of artificial intelligence with 'Marketing 7.0'. Learn how to understand the new consumer's mind and design effective, innovative marketing strategies.
Specifications
- Book Title: Marketing 7.0: A Guide for Thinking Marketers in the Age of Artificial Intelligence
- Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Publisher: Wiley
- Language: English
- Book Format: Paperback
- Publication Year: 2026
- Category/Genre: Marketing, Artificial Intelligence, Business Management
Features
- Focuses on mind-centric marketing in the age of Artificial Intelligence.
- Helps understand how digitalization, AI, and immersive technologies influence the consumer's mind.
- Provides insights into designing brand narratives, value propositions, selling methods, and customer experiences.
- Serves as a comprehensive guide for marketers to navigate the challenges of the digital era.