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Marketing 7.0: a Guide for Thinking Marketers in the Age of Artificial Intelligence - English

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Product description

Discover mind-focused marketing in the age of artificial intelligence with 'Marketing 7.0'. Learn how to understand the new consumer's mind and design effective, innovative marketing strategies.

Specifications

  • Book Title: Marketing 7.0: A Guide for Thinking Marketers in the Age of Artificial Intelligence
  • Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
  • Publisher: Wiley
  • Language: English
  • Book Format: Paperback
  • Publication Year: 2026
  • Category/Genre: Marketing, Artificial Intelligence, Business Management

Features

  • Focuses on mind-centric marketing in the age of Artificial Intelligence.
  • Helps understand how digitalization, AI, and immersive technologies influence the consumer's mind.
  • Provides insights into designing brand narratives, value propositions, selling methods, and customer experiences.
  • Serves as a comprehensive guide for marketers to navigate the challenges of the digital era.
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